believe.

on the subject of well-made commercials, i found this 90 second commercial for halo 3. they created a giant diorama of a battle scene and then filmed it. it's pretty intense how much detail went into it. i also enjoy the use of shallow depth of field to focus on one point and blur the rest, giving it a better sense of a single moment. after i watched it, i found a behind the scenes video, however, it's told from the point of view whereas the battle had already taken place and they're making the diorama as a commemorative in a museum. that in itself is pretty creative.