the dieline challenge.

i frequent a lot of design blogs while i'm at work (because i'm not actually doing work at work. weird, i know.) one of my favorites, the dieline, is a blog on only packaging. well today they put up a post introducing the first dieline contest. the challenge is to create a new 5 liter bag-in-a-box package for a norwegian bottled water company. the idea behind it is that bottled water, while being "healthy" and what not, actually produces a lot of unhealthy waste on the environment. the bag-in-a-box (which reminds me of boxed wine) produces waste that can be recycled easier. the final product should have a new name and design that supports an environmental friendly theme and stand out from the other waters on the shelf. The project is hot; it's due in one week. Judging will then take place, which will be done by two unnamed creative studios. The winner will have their design actually put into production and into the market, and will also be given for a 5 day 4 night trip for two to Norway. Not quite what i had in mind for my first visit to europe, but it'll do. so for the next week, instead of frequenting a lot of design blogs while i'm at work not doing work, i'll be designing a sweet ass package. it'll loaded up here when i'm done. i hope i win.